One of the greatest challenges distributors continue to face is their clients being affected by shutdowns, shopping restrictions and stay-at-home orders. You can avoid this by working with essential businesses that remain open, even during COVID-19-related closings. How? Provide them with the one product they all need: branded bar stools! Prepare to fulfill orders for this profitable product category by targeting these pandemic-proof industries with products that are useful and made in the USA.
Even during challenging times, you can expand your business by working with domestic suppliers that are proven to deliver products on time, every time. Why take the risk? Richardson Seating, for example, is a 5-star supplier that manufactures all of their bar stools at their 75,000-square-foot factory in Chicago, IL. Not only does this mean you'll never have to worry about customs, inspections or overseas delays, it also means you can count on American-made quality with every order.
Even in areas with strict stay-at-home orders, the automotive industry remains open for business. Ever since an April update from the Homeland Security's Cybersecurity and Infrastructure Security Agency, both automotive services and sales have been deemed essential. This is great news for promo professionals, as this sector encompasses a wide assortment of car dealerships, repair centers and auto parts stores.
These businesses need seating for visitors as they discuss logistics with technicians or sign paperwork, and branded bar stools fit that need perfectly. Be sure to highlight how easy bar stools are to sanitize, too. Unlike fabric upholstery that can hold on to germs, bar stools can be wiped clean with disinfectant to make them safe for the next guest.
Due to economic fluctuations and remote work policies, fewer people are buying cars than years past. As a result, car dealerships and lots are offering more discounts to increase sales and need promotional products and marketing materials to get the word out. Ask your branded bar stool customer about any other advertising needs they have to win more business.
Home repair is another important industry that has been deemed essential during these unpredictable times. After all, if your pipes spring a leak or your windows won't close all the way, you can't wait to fix it! As such, hardware stores, paint stores and big-box home depots remain open to help consumers with their home repair needs.
Win bar stool orders by explaining to these businesses how branded seating delivers impressions and creates a strong brand association, even while consumers wait to be helped. Many of these businesses will require guests to sit down and speak with a technician or expert to find the best product for their project. Help your clients create a cohesive and professional-looking space for consultants with sleek and stylish bar stools.
Stay-at-home orders and shutdowns became prime opportunities for DIY home improvement projects there never seemed to be time for before. As a result, home and gardening centers have seen high demand for tools and materials. Take advantage of this rare pandemic-inspired opportunity to win business with these stores and services now when they have an active and engaged audience.
Outside of home and auto, there are a handful of essential businesses that are prime prospects for branded bar stools. The easiest way to find them? Think about the stores you've seen open or visited recently. Next, ask yourself: Do these businesses need a place for guests to sit? You'll be surprised to realize how many of them do!
For example, beer and liquor stores could use bar stools for designated tasting areas, or to offer a place for guests to sit while they wait for their pickup orders. Pawn shops want guests to get comfortable and off their feet so they can discuss logistics of selling items with their experts. Technology offers a handful of opportunities too, from guests sitting at phone stores while they transfer their data to repair centers that offer seating while patrons wait to pick up newly fixed technology.
Tight advertising budgets may mean some clients may want to start with small orders. Make sure your supplier can fulfill small order quantities. After all, even small orders for bar stools can result in big profits, or be your foot in the door for bigger purchases down the line! That's why Richardson Seating is proud to fulfill orders as low as just two pieces so you never have to turn away a sale.