Leather Sales Guide: How to Sell Journals, Notebooks, Bags, Accessories & More

Are you cashing in on the demand for high-end leather goods? If not, you’re missing out on major sales. Become an expert on how to position handcrafted leather products to clients of all sizes and spends. Then, plan for your next presentation with popular products and key selling points that impress.

Introduction: Why Leather Promos?

New to the promotional leather product category? Not a problem. Learn from Rustico Founder and CEO Isaac Childs how one handmade leather journal was the catalyst for his career in this lucrative field – and how you can join too.

Premium Leather Selling Points

Handcrafted leather promos aren’t like every other product, so understanding their core selling points is crucial. Include the product features below in your next sales call or presentation to convey how impressive and impactful these items truly are.

High Perceived Value

End-users will recognize that leather promos are high-end goods, not cheap freebies. Help your clients impress consumers by being willing to invest in luxury goods for giveaways, creating a strong brand association with prospective customers.

Built to Last

Leather products and longevity go hand-in-hand. In fact, Rustico began their business because they were fed up with flimsy notebooks and journals that would fall apart. Share this story with your clients to drive home how durable these premium products are and how they'll get more impressions over a long period of time.

Leave Your Mark

For promos to be effective, they must make an impact. End-users will be thrilled to get leather goods and those feelings will increase brand recall. Additionally, you can leave more of a lasting impression with high-end decoration. Rustico can laser engrave, foil or deboss any item with a company logo.

One-of-a-Kind

Leather promos from Rustico aren’t made by machines. Real artisans and leather workers cut, stitch and imprint every product. Let clients know these products can’t be replicated and will provide a unique, personal experience basic promos can’t match.

Versatility

Leather products come in all shapes and sizes. No matter what industry your customers are in or how much they have to spend, there's a handmade promo perfect for their brand and goals. From journals to accessories to gifts, Rustico has you and your clients covered.

Retail Appeal

Leather promos look good enough to sell because, well, they are! Leather goods are popular with consumers in retail, so it makes sense that they perform so well in the promotional space too. Educate your clients on how the demand for leather goods already exists – they just have to take advantage of it.

Bonus Tip: Take a portable promo, such as a leather journal, to your client meeting. Once customers are able to feel the craftmanship that went into each product with their own hands, they’ll understand the value of this category. Why? Leather promos appeal to all the senses: from sight, smell, touch and sound, such as the scratching of a pen writing in a notebook.

A Look Inside: How Leather Promos Are Made

Become a leather product expert by learning from Joshua Perez, Head Designer at Rustico. Hear how he got started in the leather working space and why he has so much love and respect for the craft. Not only that, you’ll get to see for yourself how these products are handcrafted and will be able to better explain their one-of-a-kind nature to your clients.

Leather Product Categories 101

Last but not least, there are the products themselves. As mentioned above, there's a wide range of leather products you can present to clients. To figure out the perfect fit, ask your clients about their budget, goals and audience. Then, steer them toward one of the popular product categories below.

Accessories

Handcrafted products shouldn’t have to break the bank. For businesses with less flexible budgets, recommend leather accessories with high perceived value at an affordable price.

Sidekick Cord Wrap (AC0750)

Perfect for tech-obsessed audiences, this promo keeps cords organized on the go.

Super Loop Keychain (AC0138)

Because this keychain can be attached to bags, backpacks and more, it provides plenty of exposure at a great price.

Luggage Tag (AC0150)

Made of super-durable genuine leather with a clear plastic window for personal information, this high-end luggage tag makes a priority pitch.

Books & Journals

Notebooks and journals are already some of the most popular promos out there. Combine their appeal with handmade details and all-natural elements, and you’ve got yourself a winning promotion. Best of all? All of these items from Rustico are refillable.

Expedition Leather Notebook (BK0216)

Stand out from standard journal giveaways at trade shows and conventions with this sleek leather option.

Switchback Notebook (BK0205-MS)

Made with top-grain leather and available in 9 different tones, this is one journal that is guaranteed to impress.

Refillable Writer's Log (BK0172)

This rustic leather journal is refillable, so end-users will never run out of pages and your clients will never run out of impressions.

Lifestyle

The most effective promos speak to end-user needs, which is what makes these leather products so popular. Consumers will love how seamlessly these items blend into their daily lives.

High Line Three Leather Pouch (AC0192)

From traveling salespeople to spas and salons, everyone could use a handy leather pouch.

Wave Wallet (AC0104)

Popular in retail, leather wallets will make an excellent choice for banks, financial planners or accounting firms.

Leather Weekly Task Planner (OF0010)

Point out to clients that planners are used daily for a full year. That’s a lot of brand exposure from one product.

Gifts

End-of-year gifts and year-round incentives are a big business. Leather products make wonderful presents thanks to their impressive look, high-end feel and popularity across all demographics.