Reopening Gift Guide:
6 Reasons to Sell High-End & Handcrafted Promos
From corporate offices reopening their doors to companies thanking customers for their business, your clients need affordable gifts and incentives to communicate key messages. But don't worry: low cost doesn't have to mean low quality. Discover all the handcrafted, high-end goods you can present at prices any client can afford, plus creative uses that speak to current needs – you won't believe the possibilities.
As businesses reopen and welcome staff and shoppers back, your clients need thoughtful ways to say thank you. Not only have employees been out of work or working under unusual circumstances, customers have also been missing out on services they rely on too (think gyms and hairdressers). In order to win good favor, it's important that welcome-back gifts communicate how appreciative your clients are: cheap knickknacks just won't cut it.
Instead, recommend clients invest in handcrafted goods that will make recipients feel truly valued and appreciated. Something handmade will always impress, and it shows that time and effort went into every promo – the same time and effort your clients will put toward serving employees and consumers.
Rustico Recommends:
Switchback Notebook
(BK0205-MS)
Made with high-quality top-grain leather, this notebook will show recipients they are greatly appreciated and valued.
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Aspen Leather Zipper Padfolio
(OF0032)
Not only is this padfolio impressive, it's also versatile, ensuring your client's brand is seen by many.
Oxford Tech Sleeve
(AC0840)
Available in five unique leather tones, this tech sleeve is a great option for young audiences or tech-obsessed clientele.
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Social distancing has left many of us feeling, well, distant. Businesses want to convey a "we're all in this together" attitude, but it's hard to do when they're unable to interact with their core audience or perhaps are separated from staff who are working remotely.
To overcome this, it's important your clients pick promos that are more than just a friendly check-in. By giving recipients high-quality products that can actually be used in their day-to-day life, they're saying "Hey, we know times are hard. Here's something to make your life easier." This simple gesture will go a long way to make both staff and customers feel supported and cared for, no matter how far apart we really are.
Rustico Recommends:
Expedition Leather Notebook
(BK0216)
Notebooks are an especially great choice for corporate offices that want to give staff gifts to use while working from home.
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Leather Weekly
Task Planner
(OF0010)
This gift is just the thing for keeping track of changing schedules, appointments and work projects wherever end-users are located.
Five Year
Leather Journal
(BK0090)
Even when its hard to know what tomorrow brings, this handy journal will keep recipients looking positively toward the future.
In times of economic uncertainty, we all want to do our part to support local businesses. One easy way to do that is by prioritizing domestic suppliers when presenting promo options to your clients.
Not only can you and your clients feel good about supporting red, white and blue businesses, but USA-made products tend to have quicker turnarounds because they don't need to travel as far as products ordered from overseas. Combine that with the strict quality control protocols U.S. manufacturers must comply with, and you'll end up providing clients with high-quality, U.S.-made items that arrive on time – a trifecta for winning a client's business for future orders.
Rustico Recommends:
Refillable Writer's Log
(BK0172)
Made in the USA with authentic leather, this refillable journal will get plenty of uses and gives back to our economy.
High Line Three Leather Pouch
(AC0192)
This rustic and roomy travel pouch boasts a wide variety of uses, and its high-end appeal means it will be kept for a long time.
Sidekick Cord Wrap
(AC0750)
End-users are using tech more to stream music and shows, making this domestic-made cord wrap an excellent promo choice.
It's an unfortunate truth that promos often get the unfair reputation of being low-quality freebies – and those judgements can be passed on to your client's company as well. Help businesses avoid these from the get-go by investing in high-quality, handcrafted goods that will last the test of time, not wind up in the trash.
Don't worry, we know what you're thinking: "But my clients can't afford high-end items right now!" Thankfully, there are a wide variety of cost-effective handmade items you can present. And remember, even if high-end items require a bit more spend up front, their longevity means they'll bring in more impressions over time. The end result? An impressive ROI that basic items can't compete with.
Rustico Recommends:
Large Pad Portfolio
(OF0030)
Thanks to its high-end construction and trendy design, you can bet this will become the recipient's go-to portfolio for years to come.
Traveler Leather Journal
(BK0050)
Measuring just 6.5" x 8" and featuring a durable, hand-sewn spine, this small journal hits a great price point while providing real value.
Knox Bifold Wallet
(AC0115)
This rustic wallet has plenty of room for money, cards, identification and more, and its trendy look will match with almost anyone's personal style.
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Bigger isn't always better. In fact, when it comes to gift-giving, the size of the present doesn't really matter at all – it's about the thought that went into it. In order for gifts and incentives to really make an impact, they need to communicate the thought and care that went into selecting them. Handmade goods do that, regardless of size.
Instead of focusing solely on price, think about the overall effectiveness of the promotion. Handcrafted items show recipients they're deserving of something special – after all, a real person took the time to make their gift by hand. This detail will make all the difference in the end as end-users will know your clients wanted to give them something as unique and valuable as they are.
Rustico Recommends:
Super Loop Keychain
(AC0138)
Distressed leather brings a vintage feel and antique touch for a gift or giveaway that won't be forgotten.
Ultra Coasters
(HS0010)
Coasters make an excellent gift, plus they can be used at home for prominent exposure and impressions daily.
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Rustico Candle
(HS0005)
With unique scents like vanilla latte, lava, juniper, leather and redwood, this candle will make anyone feel pampered and cared for.
By working with a supplier of handcrafted goods, you don't just gain access to their assortment of high-end products – you gain access to their elite customer service teams too. Because these manufacturers are involved in the production of each promo from beginning to end, they'll deliver the same care and attention to customer questions and concerns.
Rustico, for example, has a team of Brand Specialists ready and waiting to chat with you on the phone or via email should anything come up. They'll monitor every step throughout the creation process, from mock-up to final payment, all to ensure you receive the highest standard of service every time.