6 Warm-Weather Markets for Personal Wellness Promos

 

Spring is right around the corner. Make sure you’re prepared for warmer weather by pitching personal wellness promos like sunscreen, lip balm and hand sanitizer. We’re sharing six of the hottest markets for these profitable promos so you can get started and walk away with cool cash before spring is through.

#1 – Education

Education is the largest market for distributor sales for the fourth year in a row, according to the Counselor 2018 State of the Industry Report. Making up 13% of all distributor sales, there’s huge potential for personal wellness promos within this market, especially as the weather warms up and students head outside.
All students will need items like sunscreen and lip balm, especially for the vast assortment of school-hosted events that take place outside, such as:
  • Spirit weeks
  • Sports games
  • Pep rallies
  • Field trips
  • Greek fundraisers

#2 – Healthcare

Meet the second largest category for promo sales: healthcare. The Counselor 2018 State of the Industry Report found that healthcare accounts for 8.7% of total distributor sales, and personal health promos are the perfect way to cash in. What better way to market medical groups than with products that support the messages they promote, such as skin protection and disease prevention?
There's a healthy selection of events in the healthcare and medical field, especially when you add health-related nonprofits to the mix. Ask your clients about outdoor and office promo opportunities like:
  • Health fairs
  • Fundraisers
  • Charity runs and races
  • New patient gifts
  • Goodie bags after visits
Make sure your clients are geared up for germ warfare.
See what we mean in this short video.

#3 – Sports and Fitness

Game on. The global fitness and health club industry generates more than 80 billion U.S. dollars in revenue per year, according to Statista. There’s tremendous promo potential here, especially for warm-weather promos. Many sports games take place outside, and game-day giveaways aren’t just nice surprises – they’re expected. Items handy for fans sitting in the stands will be used repeatedly, delivering your clients’ messages more effectively.
To become the sports market MVP, look for clients like these in your area and ask them if they’ve considered personal wellness items for their promotions this year:
  • School sports teams
  • Local pick-up leagues
  • Booster clubs
  • Fitness clubs and gyms

#4 – Hospitality

The global hotel industry boasts a market size of over 570 billion U.S. dollars, according to Statista, so cozy up with clients in this industry. Hospitality includes more than just hotels: Think high-class resorts, cozy bed and breakfasts, luxury cruises … it’s OK, we’re daydreaming of our next vacation too.
Personal wellness promos are a prime choice for business in this industry as they’re the exact products guests will need during their stay while they travel and explore the outdoors. Help your clients brainstorm creative ways to utilize them, such as:
  • Selling in gift shops
  • Welcome packages for new arrivals
  • Leaving in rooms after housekeeping
  • Thank-you gifts for frequent visitors
  • Free gifts with excursion purchase
Do your clients have what it takes to take on the summer sun?
Watch this video to find out.

#5 – Food and Beverage

Here’s a good stat to sink your teeth into: Revenue from the food and beverage industry is expected to reach almost $19 million in 2019, according to research from Statista. Make sure you’re taking advantage of those profits for yourself by pitching products guests can use to have the best dining experience possible.
Many restaurants and bars have outdoor dining areas, which is why warm-weather promos make excellent pitches. Think beyond the obvious beach bar and look for businesses like:
  • Restaurants
  • Bars and breweries
  • Smoothie and
    juice shops
  • High-end food stores
  • Outdoor food courts

#6 – Beauty and Wellness

The global wellness economy is a $4.2 trillion market, according to research from the Global Wellness Institute. Even better news: It’s an industry on the rise, with an increase in demand for self-care, beauty and anti-aging products. Personal care promos fall right in line with this need, with the anti-aging benefits of skin protection and cleanliness and care-focused items like hand sanitizer.
Your sales opportunities are looking good too – there's a wide variety of businesses and services in this sector that could benefit from the promos you’re selling, such as:
  • Spas
  • Hair and nail salons
  • Massage parlors
  • Bath accessory stores
  • Makeup stores
Get prepared to combat cold and flu germs with hand sanitizer from SnugZ, always made locally in the USA.
Watch this video to find out.

Celebrating 30 Years of Business – Booyah!

No, you’re not having a flashback to the '90s. SnugZ is celebrating their 30th anniversary, and we’re getting in the spirit with throwback vibes all year long. Check out SnugZ online today to learn all the ways they can put their 30 years of experience to work for you and your clients.