Sell This, Not That: Trending Products That Will Upgrade Your Promo Pitches
It’s time to level up your product pitches. Popular items like notebooks, bags and drinkware are likely your bread and butter, but you should upgrade your recommendations to include new products too. Discover the latest and greatest additions to four top categories your clients are after, plus find out how they’ll make you stand out from your competition. Game on!
Category #1: BAGS
73% of consumers own a promotional bag per the 2019 Global Ad Impressions Study, so it’s no surprise that they’re a top-selling promo category. However, it’s easy to get in a groove of selling the same old nonwoven totes and grocery bags.
If your clients are looking for something unique, give these handcrafted bags a try. Not only will you impress by pitching products they’ve never seen before (or even knew were possible), they’ll also make a greater impact for their advertising.
Made with all-American leather and stitched with Irish waxed linen, this bag will make an impression that lasts.
Choose from fun stock patterns or submit your client’s custom artwork for incredible full-color decoration.
Say “peace out” to mass-produced totes and opt for handcrafted with genuine leather instead.
Here’s a sustainable add-on opportunity that’s easy to identify: luggage tags made with recycled materials. If you’re selling bags to your clients, ask if they’d like to invest in luggage tags too. These promos boast low price points, so they’re not hard sells. Plus, luggage tags and bags make a no-brainer promo pairing that will give your clients one more branding opportunity everywhere their bags travel.
Category #2: NOTEBOOKS
Notebooks are popular with all types of clients: corporate, education, healthcare, you name it. Because of this, your clients could eventually adopt a “been there, seen that” attitude if you pitch the same old products to them.
Mix up your sales strategy by fine-tuning your featured products and appealing to their specific marketing goals or brand personality. For instance, clients based in the U.S. would love notebooks and journals made in the USA, like these leather items.
Including a debossed leather journal, corner bookmark and pencil in a leather sleeve, this promo set is perfect for the pontificator in all of us.
Choose from five shades of USA-made leather to represent your client’s brand all the way down to the recycled and sustainable materials used.
Pure leather, pockets and impressive debossing combine to create this one-of-a-kind promotional padfolio.
You’ve sold your clients journals, but don’t forget about something to write with! These high-quality No. 2 wooden pencils come with handcrafted leather pencil grips. Let your clients know this standout writing instrument will advertise their brand and show they care about their consumers' comfort. These two qualities combined means better brand recognition and loyalty down the line.
Category #3: DRINKWARE
Here’s a staggering promo stat: Drinkware items are kept by end-users for a full year, per the 2019 Global Ad Impressions Study. If clients are looking for more bang for their buck, drinkware is probably one of your top promo categories to pitch. But did you know you can increase that longevity by selling styles with a higher perceived value?
Incorporate a few high-end styles like these into your sales presentations the next time you’re recommending drinkware. Using the good/better/best method is an easy way to explain the value of more expensive products while potentially scoring an upsell for yourself.
This promo set of two 16-oz. mason jars with leather sleeves and four leather coasters will satisfy any client looking for unique and useful promos.
Take advantage of full color dye-sublimated imprints and six different USA-made leather colors to match their corporate branding effortlessly.
Score additional sales with drinkware accessories, such as this laser-etched drink sleeve - perfect for using with recipients' favorite beverage containers.
Your client’s brand will be visible while keeping drinks cool with this elegant whiskey stone set. Including nine laser-etched stones packaged in a muslin bag, these advertising tools will make great choices for any beverage company, distillery or brew pub. They pair perfectly with glassware and tumblers, and your clients can sell them in company stores too.
Category #4: WEARABLES
Finally, wearables: The top tier of promo popularity. We’re willing to bet you’ve sold your fair share of tees, hats and wristbands, so why not bring something new to the table? The 2019 Ad Impressions Study found that quality is the #1 reason end-users keep wearables like T-shirts and outerwear, so it’s time to take note and pitch impressive products.
Think outside the box and add high-quality accessories like leather bracelets and sublimated socks to your lineup. In a crowded promo space of cotton tees and baseball caps, these items are an easy way for your clients (and your business) to stand out from competitors.
Give your clients the option of fun stock patterns (like rainbows, feathers and cupcakes!) or let them submit their own custom artwork.
Perfect for keeping projects organized around the house or out on the construction site, this rugged wrist strap will provide audiences with something truly unique.
With these striking full-color socks, your client's brand will be worn to gyms, races, game days and more.
Socks so good you have to sell them twice. This set comes with two pairs of dye-sublimated socks featuring your client’s artwork, giving them double the brand exposure and impressions for their purchase. They’re also great for co-branded events – see if both companies will split the cost to make this add-on item even more affordable.
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