5 Creative Ways to
Sell Sun Protection
Don't think stay-at-home orders and social distancing mean sun protection promos aren't needed. In fact, you can achieve more orders than ever if you understand how to position this category to speak to current needs. Use these simple tips to get started.
Protection Without Touching Your Face
We all know the importance of avoiding touching your face to mitigate the spread of germs and infection – but about what about when you need to apply sunscreen? That's not a problem with touch-free sunscreen. Speak to health concerns while also promoting sun safety with innovative solutions end-users can apply without rubbing lotions on skin with their hands, ensuring SPF protection and disease prevention.
SnugZ Suggests:
SPF 30 Sunscreen in Jumbo Sunstick (ZSUNJT)
USA-made, PABA-free and hands-free, this fantastic sunstick has it all.
SPF 50 Sunscreen (ZSUNPLET)
Not only does this sunstick offer increased protection, it also boasts a pleasant Coconut Breeze scent.
SPF 15 Lip Balm in White Tube (ZLBPWT)
Lips need sun protection too! This lip balm makes it simple to layer on some SPF without touching your face.
Discover all the touch-free sun protection available
from SnugZ USA in this short video.
Source Products Made in the USA
Another top concern for businesses right now is uncertain order information. With many suppliers operating at limited capacity, you may encounter delays and sudden changes after ordering. Combine that with the drawn-out journey of overseas shipping, and you risk being left with little info to communicate to customers during the delivery process. Reduce your risk by presenting only domestic-made goods. Each order has a shorter distance to travel and it will be easier for you to stay on top of any restrictions your supplier might be experiencing. Remember, communication is key for instilling trust and goodwill in your customers.
SnugZ Suggests:
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2-oz. SPF 30 Sunscreen in Clear Cylinder Bottle (ZYSUN20C-CDC)
USA-made, reef-safe and PABA-free, this sunscreen bottle is filled with benefits.
1.9-oz. SPF 30 Sunscreen in Clear Bottle With Carabiner (ZYSUN19-CFTR)
Not only is this sunscreen made in the USA, its carabiner attachment also makes it easy to take on the go.
SPF 15 Lip Balm in Black Tube (ZLBPBT)
Don't let an order go down the "tubes" – present this USA-made, gluten-free lip balm instead.
Bonus Benefits
Not only are all personal care items from SnugZ made in the USA, they're also all produced in an FDA-registered and GMP-certified facility for even more peace of mind.
Suggest Thoughtful Customer Touchpoints
Many businesses have been closed for months, making it crucial for clients to invest in customer outreach. Small gestures can make the difference between consumers coming back after reopening or buying from a new company. Personal care items like sunscreen make excellent customer touchpoints, as they show recipients your client cares about their health and well-being. Suggest adding a thoughtful message, like "Stay safe this summer, and we'll do the same when we see you in the store."
SnugZ Suggests:
1.9-oz SPF 30 Sunscreen With Carabiner & SPF 15 Lip Balm in White Tube (ZSUN19-ZLBPWT.HC)
This combo option is sure to provide double the feel-good effects on end-users.
1.9-oz Duo Bottle SPF 30 Sunscreen + SPF 15 Lip Balm + Carabiner (ZSUN19D-ZLBPWT)
Consider this touchpoint for outdoor adventurers who will appreciate the carabiner clip attachment.
Safety first! Help your clients show they care with this handy kit of bandages, sunscreen, hand wipes and more.
Promise Fast Delivery
While we're all trying to be patient with supply chain delays in these unprecedented times, you'll still encounter rush orders that simply can't wait. Unfortunately, late orders can make or break your chances of working with a client again, no matter the reason. Make sure you have a supplier partner at the ready so you can fulfill those last-minute, need-it-now orders. For example, SnugZ offers their ZIP-IT Next Day Shipping program for a variety of top products, including sunscreen. Steer clients in the direction of these products when quick delivery can't be compromised.
SnugZ Suggests:
SPF Protection delivered the next day? Your clients really can have it all.
SPF 30 Soy Lip Balm With Lanyard (ZLBSWT.LAN)
End-users will love this handy lanyard lip balm – and the fact it can be delivered next day is the cherry on top.
SPF 50 Sunscreen in Jumbo Tube (ZSUNPLJT)
All the sun protection clients need, delivered when they need it. What's not to love?
Increase Confidence With Compliance
Even budget-conscious clients know you can't compromise on quality with sunscreen. When it comes to sun protection, make sure your supplier adheres to all the rules and regulations in place to keep consumers safe from harmful rays. What to look for: FDA (Food and Drug Administration)-registered and GMP (Good Manufactured Practice)-certified facilities, as well as reef-safe formulations for the eco-conscious. Don't be afraid to ask about your supplier's compliance and quality assurance processes either. After all, if they can't answer you, how will you answer your client's questions?
A Look Inside: How It's Made
See for yourself how high-quality sunscreen from SnugZ (SnugZscreen, if you will) is made in this short video.
