SnugZ USA

Say Buh-Bye to Boring:
3 Swag-Worthy Custom Packaging Ideas

Sending out promo in a plain brown box is simply too snooze-worthy for our liking. No one wants to put all that time into providing marketing swag just for the final presentation to be a real whomp whomp.

SnugZ USA will ensure that never happens, thanks to their Boxcar Custom Packaging: customizable boxes that turn the gifting of swag into a complete unwrapping experience. We’ll reveal what’s so special about this revolutionary packaging, plus review three case studies of how custom packaging delivers stellar results. When we’re done, we’re sure you and your customers will be ready to tell boring “buh-bye!”

Boxcar Custom Packaging Is the Whole Package – Literally!

Turn bland packaging into a branded experience in no time. Boxcar Custom Packaging from SnugZ makes it simple. Just have your clients choose between 10” x 10” x 4” square boxes or 14” x 10” x 4” rectangle boxes, based on the promos planned to be tucked inside. Then, help clients choose between five vibrant crinkle paper colors before topping it off with a customized 4” x 6” full-color card with a personalized or stock message, plus their logo.

Now comes the really fun part: The design team at SnugZ gets to work and creates a fully decked-out interior and exterior of the gift box – they can make it as minimal or as extra as your clients desire! Need some design inspo? Ask the experts at SnugZ for their advice – or take creative cues from the three successful case studies below.

Roxy

Case Study #1: TruFru’s Gift to Brand Ambassadors

Client Industry:

Food & Beverage

Project Details:

This first custom packaging project is totally sweet. To celebrate their launch with one of the nation’s largest retail chains, snack brand TruFru was seeking a way to excite brand ambassadors, as well as educate consumers on the new packaging to look for in stores. Previously only sending out products in unbranded boxes, TruFru knew they needed to up their game to make influencer stories truly engaging.

Their distributor partner came right to SnugZ to get started. After decking out boxes with TruFru’s bright branding, they filled each package with TruFru products and the 12-oz. Thermos® Double Wall Stainless Steel Food Jar, exclusively available from SnugZ. Not only were influencers hyped up from the eye-catching packaging, they also received promo that will enhance their TruFru snacking enjoyment – a win for both the client and their distributor partner who made it all happen.

Watch this short video to learn even more about TruFru’s custom packaging.

Roxy

Case Study #2: Kia Spoils New Customers

We all know buying a new car is a big investment, and auto manufacturer Kia wanted to thank customers who purchased a car with a box full of auto-themed swag. This included two branded leather Saddler Loop Keychains with white Irish waxed linen accents and a black and white 18-oz. Thermos® Double Wall Stainless Steel Tumbler With Straw. Not only did new Kia drivers have keyrings to keep car keys close at hand, they also got reusable tumblers to take drinks on-the-go when they head off to work, run errands or see friends.

This special personalized touch did more than simply delight drivers – although you can bet that was accomplished. By handing out branded boxes filled with goodies, Kia was able to enhance their brand perception and encourage consumers to become greater brand advocates, which means more word-of-mouth advertising too.

Roxy

Case Study #3: A Welcome Home Gift From Homie

As an innovative real estate company, Homie knew that basic unbranded housewarming gifts simply weren’t going to do. Instead, they wanted to gift new home buyers with a custom box filled with Insta-worthy gifts they could use right away in their new abodes and share on social media. Inside each attention-grabbing box were retail-approved homewares like the Cipher Wood Frame With Plastic Letter Board for cheeky messages, the Aurora 12-oz. Concrete Candle for that fresh “new home” smell, and a Screen Printed Flour Sack Tea Towel to decorate kitchens and bathrooms.

In a booming market like real estate, standing out is a must for brands to keep loyal customers and gain new customers organically. Thankfully, SnugZ was able to work with their distributor partner to bring branded unboxing experiences to all of Homie’s network.

We Saved the Best for Last: In Stock & Ready to Ship

Not only are Boxcar Custom Packaging options completely customizable, allowing your clients to keep things simple or go OTT (over the top), but SnugZ has them in stock, so you don’t have to worry about supply chain issues standing in the way. While branded boxes present the perfect add-on sales opportunity for you, they also give your clients a chance to win customers over and make a lasting impression (while collecting more impressions). That’s a win-win in our book. Plus, thanks to their Piggyback™ Fulfillment Services, SnugZ can take care of your fulfillment, warehousing, kitting and shipping needs too.