Display & Signage
Trends for 2023
As in-person events continue their climb back to pre-pandemic levels, now’s the time to take note of rising display and signage trends. Make 2023 your strongest year yet for selling event essentials by presenting products that speak to these timely needs and expectations.
While most distributors know it’s smart to work ahead, that concept has switched from being a nice idea to an essential strategy in the wake of supply chain delays and inventory shortages. As we head into the new year, know that it’s never too early to place your orders, especially for live events. After all, if items arrive the day after the event is over, they’re useless – and you can expect to lose that client’s business for life. Prevent that from happening by being proactive: It will quite literally pay off in the long run.
ASI supplier Soardist Displays Solutions understands that distributors have important deadlines that must be met. That’s why they proof, produce and ship out orders at rapid speeds so late orders or missed deadlines will be a thing of past.
Standard Trade Show Products
Apparel
After what seems like forever, in-person events are continuing to increase with many participants and attendees feeling more comfortable gathering in groups. As such, your clients will need larger event spaces to engage their audience and promote their brand. That said, be sure to present event products with open side options to promote maximum airflow for safety concerns that will linger into the new year.
With inflation at a high, businesses want to make sure they’re getting the most bang for their buck when it comes to display and signage products. One way to provide this to your clients is to recommend premium decoration methods that won’t wear or tear over time, such as full-color dye sublimation. For a little extra spend upfront, clients will be able to use their event items for years to come instead of needing to re-purchase for every event on their schedule. This will save them money in the long run and they’ll appreciate that you’re committed to finding them cost-effective and long-lasting advertising solutions.
Despite with inflation, Soardist Displays Solutions has chosen to not raise their prices and continue to provide the same exceptional service and quality products their distributor partners are used to.
As for decoration, Soardist Displays Solutions is the dye-sublimation expert you need, thanks to their years of experience and carefully finetuned decoration processes. See what we mean for yourself and check out one of their apparel bestsellers.
Perhaps the biggest industry shift to be aware of is sustainability. Consumers take note of businesses that give out low-quality branded merch, which quickly ends up on already-crowded landfills. Not ideal! To keep sales for popular giveaway items like apparel, be sure to present products with a long lifecycle and ample reusability for continued impressions and less waste. It’s a win-win for you, your clients and our planet.
Ask your clients if they’d like to invest in branded bags to match their event items and apparel, providing a cohesive advertising solution for their big day. Not only do they offer high perceived value with their premium construction, they’re also available at a competitive price so clients can say “yes” and you can score more add-on sales.