While the economy is slowly picking up in the wake of the COVID-19 pandemic, many companies are still operating on reduced budgets, particularly when it comes to advertising dollars. Meet customers where they are with cost-effective promos that deliver great impact and impressions for little spend. For example, with apparel prices being out of budget for many, socks and sweatbands make great wearable options that won't break the bank. Clients will appreciate that you aren't trying to convince them to spend more than they're comfortable with, and they'll remember your understanding of their business objectives down the road when budgets are more robust once again.

You can expect to see more employees return to the office in the new year, especially as vaccines continue to be distributed. This means companies need promos that greet staff and keep them safe. This doesn't mean the end of PPE – safety essentials will remain corporate must-haves and no business can bring their workforce back without them. It doesn't need to be all health-related items though. Get people excited to be back after so long with branded wearables like socks they can rock in the office. Company morale probably took a hit last year, so now's the perfect time to unite employees and make sure they know they're part of a team.