Promo Sock Selector:
How to Present Clients Their Perfect Pair
Your clients want branded socks and you want to present them their perfect pair. However, with so many sock styles out there, it can feel impossible to narrow down the options. That all changes with this sock selector guide by your side. Nail the sale every time by suggesting the right styles for each client from now on.
No-Stress Sock Sales With No Sweat Specialties
When ASI supplier No Sweat Specialties builds sock styles, they build them with purpose. How? By listening to what people actually like. It turns out that people prefer all sorts of different sock styles, from thin socks to thick socks to wool socks to cotton socks – you name it, someone out there loves it.
No Sweat Specialties understands this, which is why they've made it their mission to provide all sock styles end-users want to wear and companies want to put their brand on. And if you need a little extra help? Their customer service team is ready and waiting. Just tell them a basic idea of your client's project or preferences and they'll advise from start to finish on your perfect promotional sock.
Full Cushion
Let's start with the softest and thickest socks out there: full-cushion styles. Full-cushion socks are made with soft terry knit construction around the full foot of the sock. The results? The end-user's feet are surrounded with soft and snuggly thick fabric, providing greater support, cushioning and warmth than standard socks allow.
A Perfect Fit for:
Hiking and outdoor clubs
National and state park gift shops
Holiday end-of-year gifts
No Sweat Suggestions
Super Soft Cotton Crew Sock with Knit-In Logo (4-700)
You can bet this soft and cozy sock will be the first thing end-users grab to wear in the morning.
Super Soft Cotton No Show Sock with Knit-In Logo (4-500)
Don't assume no-show socks have to be thin. This super soft style can be worn with low shoe styles and feels great on feet.
Super Soft Cotton Anklet Sock with Knit-In Logo (4-600)
Your clients can communicate quality construction and comfort with each pair of full-cushion socks they put their brand on.
Half Cushion
Next up, we have half-cushion styles. While full-cushion socks are completely constructed with soft terry knit, half-cushion socks provide the best of both worlds with a soft terry knit bottom but a smooth flat knit on the top. Consider this sock a crowd pleaser with mass appeal, as it strikes an excellent balance between those who prefer thick socks and those who prefer thinner styles.
A Perfect Fit For:
Community events
College campus bookstores
Retail store free gifts with purchase
No Sweat Suggestions
Performance Cotton Crew Sock with Knit-In Logo (4-755)
Soft and snuggly yet lightweight and versatile, this cotton crew sock does it all.
Cotton Team Crew Sock
(4-S523)
You can't go wrong with this popular style for all types of promotional events.
Cotton Performance Low Cut Sock (4-5001)
This low-cut half-cushion sock is an excellent choice for everyday wear, as well as athletic events and exercise.
Flat Knit
Now onto flat knits. If your clients and their consumer base prefer lightweight, thinner socks, flat knit is the way to go. Instead of thick terry knit, these socks are made to be less bulky and more breathable. Flat knits are also a top choice for everyday wear or for shoe styles that require thinner socks, such as slide-on skater shoes.
A Perfect Fit For:
Store opening giveaways
Summer music and food festivals
Hotels and resorts
No Sweat Suggestions
Dress/Trouser Sock with All Over Knit-In Logo (4-720D)
This stylish sock is great for wearing under dress pants and trousers, as it won't look bulky or bunch up.
Flat Knit Dress Sock with DTG Printing (47DLDTG)
Recommend clients invest in direct-to-garment printing for full-color graphics that will get noticed.
Custom Knit Dress Sock with Knit-In Logo (SOCK-720D-OSP)
Dress socks + knit-in logos = the perfect combination for promo socks with high perceived value.
One Size Fits All
While some events will call for collecting specific sock sizes, that's rarely true for large-scale giveaways and promotions. Large-quantity orders often need to appeal to a wide range of people, which means socks will need to fit end-users of all sizes. For these client projects, opt for one-size-fits-all styles to take the guesswork out of sock sizing completely, as they fit most adults no problem.
A Perfect Fit For:
Trade shows and conventions
College recruitment mailers
Health benefit fairs
No Sweat Suggestions
Dress/Trouser Sock with All Over Knit-In Logo (4-720D)
Available in both one-size-fits-most (7-12) and large (12 and up), this premium dress sock will appeal to all ages and sizes.
One Size Fits Most Athletic Crew Sock (4574)
This one-size-fits-most style also includes knit-in logos with up to three colors for no additional charge.
Flat Knit Dress Sock with DTG Printing (47DLDTG)
Full-color direct-to-garment printing and one-size-fits-all appeal? Sign us up.
Moisture Wicking & Mesh Tops
Athleisure has grown from being a wearable subcategory to a trend that influences almost every type of apparel and accessory we own. Consumers expect performance features, with footwear being no exception. For athletic events or promotions targeting active audiences, look for moisture-wicking or mesh-top sock styles that will keep feet cool and dry, even during hot weather or heavy use.
A Perfect Fit For:
Charity runs and 5Ks
Gyms and fitness studios
Booster clubs and spiritwear
No Sweat Suggestions
Custom Knit Moisture Wicking Athletic Crew Sock with Knit-In Logo (SOCK-523-OSP)
Not only is this sock moisture-wicking, it also has a knit-in logo that won't wear or fade over time.
Custom Knit Moisture Wicking Athletic Ankle Sock with Knit-In Logo (SOCK-006-OSP)
Ankle socks are the preferred style for athletes, so be sure to present this promo for charity runs, marathons, walkathons and more.
Custom Knit Moisture Wicking Athletic Knee High Sock with Knit-In Logo (SOCK-003-OSP)
This knee sock is sure to raise team spirit while keeping feet cool and dry.
Dress Styles
One of the reasons promotional socks are so popular is because of their versatility. Not only worn for everyday casual wear, dress socks are desired for upscale events and locales. Premium sock styles are also worn often to offices with a formal business dress code, making them the recommended pick for uniform programs, client gifts and corporate incentives.
A Perfect Fit For:
New-hire
onboarding gifts
Corporate uniform programs
Client appreciation gifts
No Sweat Suggestions
Dress/Trouser Sock with All Over Knit-In Logo (4-720D)
Employees can show off their workplace pride whether they’re logging on from home or the office.
Custom Knit Dress Sock with Knit-In Logo (SOCK-720D-OSP)
These dress socks are one-size-fits-most, which makes them great for large-scale gifting projects when you don’t know each recipient’s specific size.
Flat Knit Dress Sock with DTG Printing (47DLDTG)
Full-color printing is sure to impress just as much as these socks’ premium construction.
Direct-to-Garment Printing
For clients whose top concern is getting noticed, few sock styles can compare to those decorated with direct-to-garment printing. This premium decoration method produces durable designs, and with the ability to reproduce photorealistic graphics with every color of the rainbow, you can bet your client's branding will pop.
A Perfect Fit For:
Clients with
complicated artwork
Entertainment and
PR events
Amusement and
water parks
No Sweat Suggestions
Flat Knit Dress Sock with DTG Printing (47DLDTG)
The sky’s the limit when it comes to colors and graphics, thanks to this dress sock’s high-quality DTG decoration.
Athletic Crew Sock with DTG Printing (S54DTG)
Even photographs can be incorporated into these dress socks, resulting in branded socks that will impress recipients.
Athletic Low-Cut Sock (Black Welt, Heel, and Toe) with DTG Printing (S1DTG-BLK)
Even low-cut socks have plenty of room for full-color DTG decoration.
Knit-In Logos
For promos to be successful, they need to deliver impressions. This is an area where promotional socks excel, as they're worn often and last a long time – especially when you steer clients toward knit-in logos. Along with being durable (knit-in logos won't ever wear or fade over time), this decoration method also boasts premium retail appeal.
A Perfect Fit For:
In-store promotions
Country clubs and
golf courses
Banks and financial institutions
No Sweat Suggestions
Dress/Trouser Sock with All Over Knit-In Logo (4-720D)
The decoration on these dress socks will look just as good on day 1,000 as it does on day one.
Super Soft Cotton Crew Sock with Knit-In Logo (4-700)
Not only are these socks super soft, they also boast retail appeal thanks to their knit-in designs.
Super Soft Cotton No Show Sock with Knit-In Logo (4-500)
Be sure to include no-show socks in your sales presentations to ensure the socks are worn with all shoe styles.
No Sweat Specialties, asi/88876
To learn more, visit NoSweatSpecialties.com or call (800) 257-4075.