Fashion Forecast:
5 Trending Colors You Must Pitch This Year

Fashion moves fast. Make sure you know which colors are in high demand to give your clients fashion-forward looks and increase your apparel profits. We’ve got all the info you need right here, including top trending shades, popular markets to target and sales tips to close the deal. Your color education begins now.

CORAL

Ultra Violet is so last year. Pantone has dubbed Living Coral the new Pantone Color of the Year, making this shade a safe bet for sales in 2019. This warm and mellow hue is described by Pantone as embodying our desire for authenticity and closeness with others, in contrast to our starkly tech-driven world. Let your clients know this color is the perfect way to connect with their customers.
 

Try pitching this shade in spring or summer, when bright and sunny tones are most desirable. Rather than oranges or bright pinks, opt for this blend to make your clients’ apparel stand out and appeal more to end-users.

Pink Lemonade Heather

Sunset Heather

You can bank on coral being everywhere this year, but it’s an especially great fit for fashion-forward clients or brands popular with millennials and Gen Z-ers, who are always on top of ever-changing fashion trends. These audiences will appreciate your clients’ shade-savvy apparel and be more likely to form a relationship with the brand.

POWDER BLUE

While sky blue was popular in 2018, things are lightening up, and this is the shade to watch in 2019. You’ll want to focus on soft, muted hues to achieve powder blue perfection. Don’t think this color is just for a male audience either – this lighter shade features a touch of femininity, making it a great sell for all audiences.

 

Thanks to its pastel inspiration, powder blue will be especially popular for springtime promos. But don’t discount this blue hue for winter orders: Cool tones are especially trendy when it gets cold outside.

Light Blue Heather

Ocean Blue Heather

Ask if your hospitality clients are looking for new uniforms before vacation season. This shade will make a fashionable choice for employees to wear and adds to the high-end, luxurious appeal of hotels and resorts. Plus, they’ll make popular sells for guests to buy in gift shops too.

SAGE GREEN

Military green with a touch of whimsy: Meet sage green, your new garden-inspired obsession. This soft and stylish shade continues the trend of muted tones, this time for the green color palette. This mellowed-out mint will make your clients’ promo apparel pop against a sea of kelly greens and teals. Don’t think brighter always means better. What your customers need is an unexpected hue to get them noticed, not necessarily the brightest in the bunch.

 

Sage green is a rare shade with year-round appeal, from summer-ready tanks and tees to cozy zip-ups and outwear for winter. Ask your clients what apparel they’re looking for, and then see how your supplier can deliver the sage green goods.

Celeste Heather

Mint Heather

You’ll find great opportunity for sage green garments with environmental groups looking to step up their style for 2019. Instead of bright hyper-pigmented hues, recommend sage green for its organic and pleasant appeal.

OLIVE GREEN

Get your clients acquainted with olive green, their new favorite neutral. Instead of basic black, white and gray, have your customers try this trending green shade on for size. Rich and moody, this shade will make a bold impact yet still pair effortlessly with all types of garments, giving it the wearability of a neutral. And remember, versatility = more impressions.

 

Make olive green the main attraction in your fall presentations. This updated take on army green will fit in effortlessly with the rich earthy tones of autumn.

Military Green Heather

Dark Olive

For double the fashion impact, show your clients heathered styles. Not only is heathering soaring in popularity in its own right, it will pair perfectly with the earthy and natural vibe of olive green as well.

AUBURN RED

Help your clients heat up their branding with auburn red apparel. This terracotta tone will provide a stylish update to browns and dial reds down just enough to make them more approachable. Like olive green, auburn red will also make a great alternative to neutral tones, giving it max appeal for all types of customers.

 

Fall should be your first choice for pitching this rich red hue. Classic tees, tanks and raglan sleeves will look instantly fashionable and retail-ready.

Red Clay Heather

Crimson

If your clients are still set on basics in black, white and gray, recommend auburn red imprints. By decorating their apparel in popular hues, you can add a touch of trendiness to their apparel while still delivering the tried-and-true shirt colors they desire.