Top 5 Selling Points for Eco-Friendly Food & Beverage Items
Brands across the country are looking for ways to show they’re environmentally friendly, not only because it’s a smart thing to do, but also because it’s a new consumer trend that helps drive business. The only challenge is the cost of promoting their support.
Thanks to eco-friendly food and beverage items, organizations can express their support for sustainability without overspending. By switching to a compostable product line for a wide variety of purposes and events, they can enhance the public’s perception and enjoy the benefits of being a green business. Use these selling points to show your customers how a small change can make a big impact.
The Food and Beverage Industry Has a Reputation to Maintain
Empower Businesses to Become Eco-Friendly Leaders
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According to the Sense and Sustainability Study by Gibbs & Soell, 40% of Americans say food and beverage has the best reputation for environmental and social responsibility. Supporting eco-friendly practices will help businesses maintain and improve their brand image, and stay competitive in the local food and beverage space.
86% of U.S. consumers expect companies to act on social and environmental issues, based on a study from Cone Communications. Keeping these expectations in mind, businesses like restaurants, bars and breweries could earn greater customer loyalty by making a few simple changes with their food and beverage products. Be sure to also target the prospects below:
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Juice bars
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Universities
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Sandwich shops
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Convenience stores
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Organic restaurants
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Corporate cafeterias
Green Companies Win Over Consumer Perception
Show Your Customer What They Want to See
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There’s no doubt that an eco-friendly approach to doing business entices a fast-growing segment of consumers. In fact, 72% of them say if they learned a company was making a significant effort to adopt environmentally conscious practices, they would be more likely to seek their services, according to the Sense and Sustainability Study.
Motivate companies to promote earth-conscious practices: Explain how they can make a safe investment in green food and beverage items consumers will use regularly. These risk-free promos will help businesses spread awareness without hurting their wallets. Get started by going after prospects like:
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Cafés
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Bookstores
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Grocery stores
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Organic markets
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Local coffee shops
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Sponsors of corporate events
Promoting a sustainable lifestyle is more popular than ever – don’t wait any longer to do your part to protect the planet.
Consumers Have High Expectations
Uphold Environmental Responsibility
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Keep this in mind: 55% of U.S. adults said businesses are responsible when it comes to protecting the well-being of people, communities and the environment, per the Sense and Sustainability Study. In other words, over half of all consumers now expect organizations to turn a profit in an environmentally responsible manner.
Make it easier for them to appeal to more consumers with green promos that typically cost around a dollar per unit. By switching to compostable products, businesses can associate their brands with a positive movement to drive results. Call on the corporate sponsors of upcoming events near you, like:
- Concerts
- Music festivals
- Community events
- Sporting events
- Fundraisers
- 5K races
Environmental Consciousness Is Growing
Wake Up to an Important New Factor in the Buyer Journey
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Based on a report from the Pew Research Center, 75% of U.S. adults are particularly concerned with helping the environment as they go about their daily lives. Knowing this, brands could be losing customers between the awareness and decision stages of the buyer journey due to not being green.
For example, if someone is deciding between two companies offering the same product or service for the exact same price, one of which is eco-friendly, they may be more likely to choose the latter.
Simply put, it’s a crucial deciding factor your customers should keep in mind. Inspire organizations to inform progressive, young consumers that they share the same values so they can build lasting relationships and earn more in the future. Go after the prospects below for both events and internal use:
- Hotels
- Casinos
- Hospitals
- Airports
- Food courts
- Food stands
- Resorts
- Sports venues
Customers can’t go wrong with stocking up on affordable and sustainable items.
Eco-Friendly Promos Spread the Word
Send the Right Message
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Consider this: 34% of consumers rely on word-of-mouth to learn information about a company’s efforts to promote sustainability, according to the Sense and Sustainability Study. Simple, eco-friendly items like these are an excellent way for brands to generate a buzz about going green, without the effort.
There’s no need for organizations to waste money on expensive ads when promos can show their support for much less. What’s more, people will be glad to do their part in protecting the planet, thanks to your customers doing theirs. Help them get recognized and see better results from sustainable promos that’ll keep their wallets as green as their brands. Connect with prospects involved with the organizations below:
- YMCAs
- Nonprofits
- (PAL) Police Athletic Leagues
- Sponsors of hunger relief events
- Boys and Girls Clubs of America
- Big Brothers/Big Sisters of America