The new spring season means new spring fashion trends. Learn which imprint methods and branding techniques will be in high demand this Q2 with expert insight from ASI supplier Vantage Apparel. You can rely on their decoration expertise for every apparel category your clients request.
T-shirts make great canvases for creative branding. One decoration trend you can expect to see plenty of this spring is screen-printed graphics with highlights printed in specialty inks. Vantage Apparel recommends neon inks for bright and brilliant branding. Another option is to add touches of Crystalina glitter for a shimmering effect that looks great in the light and catches the eye.
Neon graphics will stand out on these soft and cozy crowd-pleasing tees.
Opens in a new window.Looking for long-sleeve tees? This popular choice pairs perfectly with bright imprints for early spring outdoor events.
Opens in a new window.Rich in tradition, this Henley is a go-to for uniforms and sportswear. Add a full back screen print for a fresh, modern look.
Lightweight and stretchy golf polos need logos that are light too. To achieve this for embroidered artwork, make sure your decorator knows how to digitize designs specifically for performance fabrics. This requires adjustments to the machine speed, using sharp needles and choosing appropriate embroidery backings. Printed heat transfers are another savvy way to accomplish larger logos without them being too heavy.
Spring is also a season where end-buyers will want more color in their polos, as well as fun patterns and prints. To make the most of decoration, recommend clients try tonal threads or an impact color that separates text and graphics and helps designs stand out. As for patterns, microstripes are an excellent option for promo, as brand lettering won’t get lost behind bulky stripes. For 2-color microstripes, you can typically choose either stripe color for the logo, resulting in a sleek, streamlined look. Many polos also have a solid or open left chest area, designed this way specifically so branding can speak for itself without competition.
Opens in a new window.Orange is a great choice for spring promotions thanks to its bright, eye-catching color.
Opens in a new window.The small stripes on this impressive polo provides a coastal vibe that’s always on-trend for spring.
Opens in a new window.Not only is this style easy to decorate, it also boasts a flattering fit and feminine neckline recipients will appreciate.
When it comes to button-downs, monograms are the decoration option to know. Not only does this decoration style provide enhanced personalization, but it also adds even more upscale appeal to each garment. Monograms on button-down shirts are usually found on the cuff or on the top of chest pockets if the shirt has one. You can’t go wrong recommending either of these locations.
For warmer months, gravitate towards button-downs with performance features like moisture-wicking fabric. This makes each shirt more versatile and able to be worn on warm days or chilly nights, providing your clients with the most impact and impressions possible.
You’ll also see plenty of gingham patterns for spring. Reminiscent of picnic blankets on a lovely spring afternoon, this pattern mixes white with bright or light colors. Suggest adding logos to the spread collar on women’s styles for a fun pop of branding in an unexpected place. As for colors, you’ll be set up for success suggesting whites, blues and pinks.
Opens in a new window.Let clients know this button-down is moisture-wicking, so end-users will remain cool and dry even when the weather heats up.
Opens in a new window.Gingham is always a trendy choice for spring. Monograms will pop against this style’s soft, muted shades too.
Opens in a new window.No corporate uniform program is complete without this stretchy and lightweight apparel option.
Varying climates and varying work environments have changed the way end-users dress. Everyday outerwear has transitioned from heavy jackets to multiple layers of lighter-weight garments like hoodies, quarter-zips, vests, denim shirts and cardigans. This couldn’t be truer during the transitional spring months, where the weather varies wildly throughout the day.
If you’re presenting styles that can be etched, laser etching is a top choice for performance quarter-zips and can be implemented almost anywhere on the garment – even over zippers and seams! Because etching produces a tonal mark, it can work for virtually any brand. And thanks to its light weight, it’s also ideal for lighter pullovers worn during spring as it won’t weigh them down. Pro tip: advise clients to etch denim shirts and order them in large sizes to replicate the unisex “shacket” trend that’s especially in with fashion-forward audiences.
As for colors, you can show clients you’re a fashion guru by suggesting they embroider their logo in Pantone’s Color of the Year, Very Peri. Described by Pantone as “Displaying a carefree confidence and a daring curiosity that animates our creative spirit,” this pleasing blue shade will look fabulous on neutrals like white, gray and black. It’s also an easy way to add a burst of spring flavor to traditional navy pullovers or denim shirts.
Opens in a new window.Perfect for layering over promotional tees and polos, this pullover is a prime candidate for laser-etched logos.
Opens in a new window.Don’t limit your sales presentations to jackets and pullovers. Denim shirts are extremely popular in retail and complement any end-user’s personal style.
Opens in a new window.Not only will this hoodie look great with logos in Pantone’s Very Peri, it’s also made with Repreve premium recycled polyester.
