Many businesses across almost every sector are seeking to increase sustainable initiatives and reduce their carbon footprint. Not only are these shifts good for the planet, but they also go a long way in building a positive brand perception. Let corporate clients know that one simple way to get started on earth-friendly goals is to swap out their current workwear programs with sustainable styles. Now's the perfect time to make the switch, as employees are increasingly demanding eco-conscious apparel and comfortable garments that they can wear both at home and in the office. Fulfill both of these needs at once by suggesting soft and cozy apparel that’s also made sustainably.

It’s not only environmental charities that want eco-friendly apparel for their staff and volunteers. Most nonprofit clients would simply prefer sustainably-made garments over standard options regardless of the cause they’re promoting. Help these clients on their quest to do good by outfitting them with apparel that they’ll feel good wearing too. We recommend presenting moisture-wicking styles for this market, as many fundraising and outreach events happen outside (think charity runs or street teams at community events). Performance features will wick away sweat, keeping volunteers comfortable and able to focus on the important cause they’re supporting.

If there’s one demographic that’s all-in on eco-friendly apparel, it’s Gen Z. Young end-user groups understand the urgent need for sustainability, which makes colleges and universities a prime opportunity for eco-friendly apparel sales. Colleges employ tons of staff in many different departments, so reach out to different contacts to fulfill orders for different needs. For example, alumni events, college recruitment fairs and athletic programs are all individual projects you can fulfill orders for. Sustainable workwear will go a long way in making professors and employees feel appreciated and inspired by their employers as well.