The year is off to a strong start for apparel sales, but did you know you can increase your profits even more? Present your clients with the latest trends shaking up the apparel world to secure new lines of business and impress current customers with your apparel know-how.
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Consumers care more and more about sustainability each year. That's why Vantage Apparel created their new Earthwise collection, filled with high-performing essentials made from recycled materials. This apparel collection is super comfy, easy to style and compatible with a range of decoration methods including embroidery, heat transfer and screen printing. But this feel-good fashion collection isn't just made responsibly: Vantage Apparel continues their good work by giving 1% of all sales to nonprofits committed to protecting the environment.
Educate your clients on what their apparel is made from to tell a unique brand story about their sustainable investment. For example, Vantage Apparel creates their Earthwise collection with Repreve® recycled polyester, one of the most certified earth-friendly fibers available in the world. Made from 100% recycled materials, including post-consumer plastic bottles, this polyester performs well while helping lower our carbon footprint and keep pollution out of our oceans.
Made with recycled polyester, each polo keeps 10 plastic bottles out of oceans and landfills.
Good for the environment and good for branding? Check and check.
This traditional button-down gets a sustainable edge thanks to its recycled material construction.
Make a positive impact with this wear-with-everything easy-layering piece.
Moisture-wicking meets eco-friendly materials in this stylish, sustainable hoodie.
The eco-friendly choice for outdoor enthusiasts, this hoodie is a must for your sales presentations.
Outerwear is one of the most profitable categories in apparel, but many distributors believe they're confined to selling it only for winter months. That all changes with the Climate Collection from Vantage Apparel with versatile pieces that work for all seasons and all weather. This opens the door to sell outerwear year-round, especially in areas where the weather can change at the drop of a hat. Don't forget about bundling branded apparel types together: These outerwear options pair perfectly with classic tees and tanks.
These stats speak for themselves. Remind your clients about the huge sales potential of outerwear with these impressive facts from the 2019 Counselor Ad Impression Study. While outerwear might be more of an investment up front, this apparel category more than pays for itself in advertising down the line.
Promotional outerwear generates 6,100 impressions over its lifetime.
Promotional outerwear is kept an average of 16 months.
70% of consumers keep promotional outerwear for a year or longer.
67% of consumers own promotional outerwear.
42% of women wear their promotional outerwear on a weekly basis.
The ultimate rain jacket is here: waterproof, windproof and with plenty of stretch, what's not to love?
This lightweight, packable rain jacket offers stylish protection from the elements.
Sophisticated and streamlined, this sleek outer layer looks good and will keep end-users protected.
Consider this the couture version of the staple bonded jacket, a must-have for branded outerwear.
With solid woven blocking at the most popular logo locations, this jacket makes branding impossible to miss.
This chunky Sherpa jacket has texture and warmth, and is totally on-trend.
Your clients will feel like they're on vacation when they see these easy, breezy apparel styles. Reminiscent of the laid-back coastal lifestyle, this collection features loose, flowy fabrics that are meant to be worn out instead of tucked. Combine that with patterns inspired by water, and you've got the perfect relaxed-yet-refined apparel for clients who want to convey high-end apparel combined with comfort.
An airy striped design gives this premium performance polo a coastal vibe clients will love.
Stylish stripes + convertible sleeves = relaxed dressing at its finest.
Kick back in this surf-inspired pullover designed to bring out the beach bum in all of us.
Whether end-users are feeling adventurous or looking to chill, this comfortable hoodie has got them covered.
This modern camp-styled polo combines polished performance with a casual vibe.
No need to tuck this easy-to-wear button-front polo for branding at its best.
Clients will be impressed with this fun, water-color striped golf shirt straight from a fashion edit.
It's not just the apparel styles that matter. Staying on top of trending colors is essential for providing of-the-moment promotional apparel that resonates with audiences at large. Steer your clients in the direction of these best-selling shades to secure more orders and deliver better results.
Instilling calmness, confidence and connection, this timeless shade is both comforting and cutting-edge for the year, making it a must-have for 2020 apparel orders.
Perfect for warming up shades of brown and tan, neutrals makes it easy to match up a wide range of apparel pieces. Vantage Apparel added their new hue "Beach" to all their Earthwise offerings.
Fun and vibrant hues that stand out on social media are growing in popularity, especially with younger audiences. This year, watch for the rise of orange and the power color red for women's apparel.
Keep an eye on multicolor or tonal color combinations, such as watercolor effects or tie-dye. Tonal camo prints also continue to appear across multiple categories.
This year, it's all about choosing decoration techniques that work best for the specific apparel item you're selling. Use these quick tips from Vantage Apparel to educate your clients on which technique is right for them, and why it will appeal to their audience.
Consider a patch or appliqué. Outerwear can handle chunkier, dimensional techniques that other apparel types aren't suited for.
Opt for heat transfer or embroidery that coordinates with the print of the garment, or allows the logo to stand out against the pattern for eye-catching appeal.
Suggest clients use tonal screen prints that give off a softer look for lightweight fabric.