Case Studies:
How to Increase Sales With Web Stores
E-commerce is on the rise, and the promo industry is no exception. 80% of B2B sales take place online, per Vantage Apparel research. Combined with social distancing and limited in-person events, the signs are clear: Online is where business is heading, and now's the time to prepare.
Dip your toes into the world of online orders with Vantage Apparel, who can help create custom web stores for your clients. Find out in these five case studies how distributors just like you have been successful, plus all the info you need to do the same.
Case Study #1
INDUSTRY:
Engineering
CLIENT PROJECT:
60th anniversary store
PRODUCTS:
Clothing, headwear & accessories
Vantage Apparel recently fulfilled an order for an engineering company seeking to celebrate their 60th anniversary by gifting each of their employees with $25. What's more, the client wanted to create a line of limited-edition wearables their staff could easily purchase at the same time to rep their place of work.
Why Web Stores?
Vantage Apparel worked with their distributor partner to set this client up with a temporary web store that preloaded each of their 4,000 employees' accounts with a $25 allowance to purchase limited edition merch, such as branded hats, tote bags, backpacks, T-shirts and blankets. This made it quick and efficient for the aerospace company to disperse employee gifts in one fell swoop instead of having to orchestrate a complicated in-person pickup. Staff were also given the option to use their credit card to buy more products for themselves, and free shipping was offered to all employees, as the client opted to cover shipping costs.
The result? 2,815 orders with an average order of $93. Purchased products were then drop-shipped via Vantage Apparel right to employees' homes, saving their client time, stress and money while ensuring end-users got their merch as soon as possible.
Case Study #2
INDUSTRY:
Insurance
CLIENT PROJECT:
At-home uniforms store
PRODUCTS:
Uniforms and workwear
An insurance company came to their distributor at the onset of the COVID-19 pandemic as their employees began working remotely. They needed a streamlined way to get corporate uniforms to staff at home without bringing people together in-person due to the social distancing and safety guidelines in place.
Why Web Stores?
By creating a web store for their distributor partner's insurance client, Vantage Apparel was able to get new corporate uniforms in the hands of staff without anyone having to leave the house, as products were shipped directly to their homes. Vantage Apparel created logins for each of the insurance company's 205 employees preloaded with a $75 allowance. In the one month the web store was open, employees were able to easily order either men's, women's or unisex workwear in their exact size, setting them up for success while working from home.
Web Store Demo: See the Possibilities for Yourself
Check out this example web store from Vantage Apparel to understand what’s possible, how it works and which of your clients might be a great fit!
Case Study #3
INDUSTRY:
Hospitality
CLIENT PROJECT:
Seasonal uniform program for multiple brands and locations
PRODUCTS:
Apparel, headwear and accessories
This hospitality client came to their distributor with a unique challenge: They wanted to create a uniform program for their employees, but this program had to cover multiple brands and all the different locations staff members work from. What's more, the hospitality group wanted seasonal offerings that were easy to swap in and out depending on the month.
Why Web Stores?
Thankfully, this hospitality group's distributor knew to come to Vantage Apparel for this client project. Vantage Apparel was able to create custom-branded apparel and accessories for the 15 different brands and many locations in the client's portfolio, all of which could be easily purchased by the employees themselves through the online web store. Orders were drop-shipped nationally, and on-demand fulfillment saved the client tons of money on inventory. Also, the web store was set up so the product assortment could be easily swapped out seasonally, keeping all items on-trend, in-season and simple to purchase.
Case Study #4
INDUSTRY:
Healthcare
CLIENT PROJECT:
Employee apparel for meetings and events
PRODUCTS:
Apparel, outerwear and headwear
Vantage Apparel helped their distributor partner fulfill an order for a healthcare company looking for branded apparel their staff could wear during meetings and important events. This particular client prioritized simplicity above all else – they needed help picking styles and getting them to their employees, and they wanted to do so in the easiest way possible.
Why Web Stores?
When it comes to simple, streamlined sales, there's no better solution than web stores. And with the ability to have staff shop online from an assortment of polos, button-downs, pullovers, outerwear and headwear that all gets delivered to 2,600 locations throughout the U.S., web stores helped this project be a smashing success. Vantage Apparel also helped their distributor partner present new and trending styles annually, so the healthcare company can continuously and easily update their web store with the latest offerings.
Case Study #5
INDUSTRY:
Healthcare
CLIENT PROJECT:
Recognition gifts for employees working during COVID-19
PRODUCTS:
Men’s and women’s T-shirts
Healthcare companies have huge recognition needs right now to thank essential workers bravely fighting on the front lines and behind the scenes of the COVID-19 pandemic. One such healthcare group wanted to find a way to allow all employees to order one free T-shirt online to thank them for their hard work during difficult times.
Why Web Stores?
Due to the ongoing pandemic, giving out shirts in person was unfortunately not an option. Thankfully, this client's distributor worked with Vantage Apparel, who was able to set them up with an easy online web store. This made it possible to "collect" shirt sizes for over 7,000 employees and control redemption rules to ensure an accurate rollout. Hospital addresses were also preloaded into the system, allowing end-users to simply ship to their desired location. Last but not least, Vantage Apparel bulk-shipped the product in polybags with each individual's name on them, and cartons were packed alphabetically for easy distribution.
Get Your Free Step-by-Step Guide for Web Store Success
Ready to get started? Find out more about the web store packages offered by Vantage Apparel right now.