Sales Spotlight:
One Product You Can Sell to Any Client
How Every Industry Uses Branded Bottled Water
Discover the Opportunity: Branded Bottled Water
If you’re not presenting branded bottled water to your clients, it’s time to get started. This product category is extremely versatile, always appreciated and is easy to sell – after all, your clients are already familiar with this product and how it works. Make the sale by explaining the biggest branding benefits of custom-labeled bottled water to educate clients on why this product can complement any marketing initiative.
Mass Appeal
Unlike other promos that will only be appreciated by certain audiences, everyone needs to stay hydrated. This is a great promo idea for clients planning events where they need to appeal to a wide demographic or don’t know exactly who will be in attendance.
Affordability
Custom branded bottled water is surprisingly cost effective, especially when you take advantage of competitive pricing from ASI supplier, The Water Depot. Since this is a product any of your clients can afford, be sure to ask about providing bottles on all of your sales calls.
Low Minimums
Even small promotional events need water! That’s why The Water Depot offers minimums as low as just 1 case (24 bottles). Your clients will be able to order the exact quantity they need every time. Remember: Small-quantity orders can lead to large-scale orders later on, so don’t underestimate the importance of fulfilling small projects.
Sealed & Safe
Your clients need to keep their audience safe and healthy, especially at in-person events. Every custom branded bottled water is sealed and free of any germs and contaminants. Instead of handing out beverages in cups that can easily be contaminated, recommend your clients switch to bottled water with their brand on it.
Promotional Uses: How Each Industry Uses Branded Bottled Water
If you’re not presenting branded bottled water to your clients, it’s time to get started. This product category is extremely versatile, always appreciated and is easy to sell – after all, your clients are already familiar with this product and how it works. Make the sale by explaining the biggest branding benefits of custom-labeled bottled water to educate clients on why this product can complement any marketing initiative.
Statistics from the 2021 Counselor® State of the Industry
Healthcare
Accounted for 12.7% of distributor sales in 2020
Medical services like hospitals, urgent care centers and doctors' offices love branded bottled water, as it’s a calorie- and sugar-free beverage that helps patients and staff stay hydrated. Bottles can be left out in waiting rooms, given to patients or sold in gift shops.
Education
Accounted for 12.3% of distributor sales in 2020
Branded bottled water is a promo that teachers at daycares, K-12 school districts and colleges can hand out to students without worrying about potential allergies. Branded bottled water is always a hot item for booster club and college bookstore sales, not to mention spirit or game day giveaways.
Government
Accounted for 6.8% of distributor sales in 2020
Elected officials and their teams working at government offices and municipal buildings love having branded bottles around to give to staffers or constituents. Handing out free bottled water can be a great show of faith and sign of wanting to work together across the aisle too.
Nonprofit
Accounted for 6.6% of distributor sales in 2020
With many fundraising events like charity runs and walk-a-thons taking place outside during warm months, branded bottled water is a must-sell incentive. Participants, volunteers and passersby will appreciate promos that keep them hydrated, enhancing the reach of your client’s cause and opening wallets of potential donors.
Construction
Accounted for 6.5% of distributor sales in 2020
It goes without saying that construction crews work hard. Construction firms can show their appreciation to laborers by providing them with branded bottled water to enjoy while on the job. If your clients also work with developers or investors, branded bottles are great to hand out before important meetings.
Retail
Accounted for 5.7% of distributor sales in 2020
How many times have you been tempted to purchase branded bottled water at checkout after a long day of shopping? Consumers become quite thirsty, especially during lengthy trips to shopping malls or retail outlets. This is a savvy way for retail clients to make a few extra dollars on every sale they make. Don’t forget about luxury retail stores too, whose clientele may expect free beverages upon arrival.
Ad Agencies/
Marketing Companies
Accounted for 5.5% of distributor sales in 2020
In order to land big accounts, advertising agencies and marketing firms need to impress at in-person meetings. Advise these clients keep all conference rooms stocked with branded bottles to give to clients before discussions even start, conveying the message that your clients care and are here to help.
Manufacturing/
Distribution
Accounted for 5.3% of distributor sales in 2020
Branded bottled water is a foolproof way to show workers they’re appreciated. That’s because this is a product everyone will not only enjoy, but one they also need to stay healthy and happy while on the job.
Financial/
Insurance
Accounted for 5.3% of distributor sales in 2020
Putting people at ease is essential for financial businesses such as banks and accounting and investment firms. Not only great to give out to investors, many large corporations have their own in-office cafeterias where branded bottles can also be given or sold to employees.
Technology
Accounted for 5% of distributor sales in 2020
Technology is another sector where products tend to have high price tags (think: laptops, tablets and smartphones). For little spend upfront, technology companies can invest in branded bottled water with their logo on the label, which conveys a sense of professionalism and quality to consumers.
Clubs/
Civic Groups
Accounted for 4.5% of distributor sales in 2020
The benefits of branded bottled water for local clubs and community groups are two-fold. Not only appreciated by volunteers and members while planning upcoming events, bottles can also be sold to the community to raise funds for initiatives as well as raise brand awareness.
Restaurants/
Travel/Lodging
Accounted for 4.4% of distributor sales in 2020
Bars and restaurants can offer guests a choice between tap or bottled water. Businesses in the hospitality sector like hotels, resorts and travel agencies should give VIP clients bottles for free to thank them for their service. Or, leave branded bottles in rooms for guests to purchase, if they choose.
Automotive
Accounted for 4.1% of distributor sales in 2020
Cars are high-spend purchases, so it’s worthwhile to invest in promos that can lead shoppers to sign on the dotted line. Car dealerships can greet customers with branded bottles as soon as they arrive. Repair centers and auto shops can leave individual bottles in cup holders after servicing cars, or put entire cases in trunks for drivers to take home.
Professional Services
Accounted for 3% of distributor sales in 2020
B2B businesses and consulting firms always need to put their best foot forward. Handing out branded bottled water during meetings, conferences and other engagements is a great way to get conversations started and reinforce brand values.
Real Estate
Accounted for 1.9% of distributor sales in 2020
There are tons of opportunities to use branded bottled water in the real estate sector. Sellers and their agents can leave bottles out during open houses to make a strong impression on potential buyers. Real estate firms and title companies should also keep bottles handy for meetings and closing days.
Consumer Products
Accounted for 1.7% of distributor sales in 2020
Branded bottled water is a great promo to hand out during in-store promotions, brick-and-mortar grand openings, product launches or product demos. Many consumer products companies also sponsor events like outdoor concerts and fundraisers where water is always appreciated by end-users.
Elections/
Political Events
Accounted for 0.9% of distributor sales in 2020
One of the best ways for political fundraising groups and street teams to incentivize local voters to stop by booths is with branded giveaways, especially ones that quench their thirst.
Other
Accounted for 7.8% of distributor sales in 2020
Do you work with clients that don’t fall under one of these major industry umbrellas? Not to worry! There are plenty of general promotional uses for branded bottled water, such as leaving out in communal areas, adding to gift bags, including in kitted bundles, a free gift with a purchase or sign-up, and so much more.
Need some more ideas? Just reach out to The Water Depot and they’ll help you find the perfect promotional use for your unique client.
The Water Depot:
The #1 Source for Custom Branded Bottled Water
Ready to place your order? You’ll be in good hands with The Water Depot, an ASI 5-star supplier and the #1 rated custom branded bottled water supplier on ESP. Make your job easier and exceed your client’s expectations on every order with special services and capabilities like:
- 9 shipping locations in the US and CAN for fast delivery as well as cost-savings on freight.
- 7 different bottle sizes and styles to speak to any business or budget.
- 100% recyclable BPA-free bottles for the highest quality and safety.
- Top-of-the-line full-color HD printing equipment for stunning imprints on bottle labels that are guaranteed to get noticed.
- High-quality waterproof labels that won't bleed or get blurry from condensation or when wet.
- Choice of spring and purified water that both meet all EPA (United States Environmental Protection Agency) standards.
- 5-star customer service that's one of the best in the industry. Your dedicated team will keep you posted on every step of your order.
- Fast turn times beyond what the closest competitors can offer.
- Rush orders are available for when your clients need bottled water ASAP.