Now Available for 2020:
New & Trending Lip Balm
Clients Will Love
New year, new products. Upgrade your lip balm offerings for 2020 with the latest and greatest styles and flavors, now available for your clients. From creative labeling, lush flavors and nourishing, skin-safe ingredients, there are countless ways you can provide your clients with the best products possible. Discover which retail trends you must take advantage of to maximize your lip balm sales this year.
TOP RETAIL STYLES
Cash in on Current Trends With Fresh Product Features
Score more lip balm sales this year by looking at retail trends, including new innovations for labeling, flavors and ultra-rich, skin-safe formulations. The gap between retail and promo blurs more and more each day. Stay ahead of the curve (and your competitors) by adding retail-inspired products to your sales presentations as soon as they become available.
THE RISE OF NATURAL BEAUTY IN RETAIL
Natural beauty and skin care products have been steadily growing in popularity in retail, making them a must-have for promotional personal care products. Basic beauty products just won't cut it with consumers anymore – they expect high-quality and naturally derived ingredients in the products they receive. Share these sales-driving statistics from CEW with your clients to illustrate why it's worth it to invest in all-natural beauty promos:
Natural brands accounted for 27% of Q1 skincare sales in 2019.
Natural beauty product sales increased 8% in Q1 of 2019.
Sunscreen and self tanner sales rose 22% and 20% respectively in Q1 2019.
BEE BALM
Inspired by Nature and Fan-Favorite Beeswax Products
The national brand equivalent to Burt's Bees®, this naturally derived lip balm will appeal to eco-minded consumers or anyone familiar with the beloved retail brand. Formulated with a high beeswax base for conditioning skin and lanolin to protect lips against the elements, this lip balm style locks in moisture and keeps lips in peak condition.
MINERAL SPF LIP BALM
Sun Safety + Unparalleled Lip Protection
Your clients really can have it all – this lip balm combines moisturizing ingredients and 100% pure mineral zinc oxide as its SPF active ingredient for incredible sun-safe protection. Share with end-buyers that this product line is made with safe ingredients and reef-safe zinc oxide, but won't leave lips looking white. Combine these sun safety benefits with new luxe flavors, and end-users will think of your clients whenever they spend time in the sun.
LIP BUTTER
Elevate Personal Care Promos With Rich Ingredients
Provide your customers with the same high-quality ingredients found in sophisticated retail brands by pitching this sleek, chic lip product. With its elegant oval-shaped tube (as seen in beauty stores across the country) and super-smooth application, this lip balm is formulated to feel fabulous. Don't forget to educate clients about the impressive ingredients found in every product, such as shea and cocoa butter, selected for their moisturizing qualities and longevity. Once you explain the high-end components found in each tube, it will be easy to seal the deal on these personal care promos.
NEW LUXURIOUS FLAVORS
Spa-Inspired Ingredients Create Ultra-Rich Conditioning Products
The lip balms themselves aren't the only way to wow clients. Show your customers something new by presenting luxurious flavors they didn't know were available. Rich, nourishing flavors will impress your clients and stand out to end-users, who will think of your clients every time they apply these high-end products.
Show your clients these brand-new flavors from Raining Rose, inspired by the deluxe and upscale flavors seen in the most popular beauty brands across the country.
BEE BALM
Flavors:
Bee Pomegranate
Bee Vanilla Bean
Bee Minty
Featured Ingredients:
Coconut Oil
Sunflower Oil
Rosemary Extract
MINERAL SPF LIP BALM
Flavors:
SPF 15 Broad Spectrum Pineapple
SPF 15 Broad Spectrum Coconut
Featured Ingredients:
Zinc Oxide
Olive Oil
Aloe Extract
LIP BUTTER
Flavors:
Iced Pear
Peppermint
Vanilla
Strawberry Rose
Tangerine
Coconut Water
Featured Ingredients:
Shea Butter
Cocoa Butter
Coconut Oil
KEY SELLING FEATURES
Best-Selling Benefits That Convince Clients to Buy
Lip balm doesn't just look and taste good: it's also an extremely effective advertising solution for your clients. Share these key benefits with your clients to educate them on why it's worth it to invest in new and trending styles, and how they'll take their marketing to the highest levels imaginable.
SENSORY MEMORY
Unique tastes and smells increase memory recall in ways traditional promos can't. Plus, they invoke a multisensory way to experience a brand beyond logos and colors.
USEFULNESS
Lip balm serves a purpose and is kept on average for 3-12 months, maximizing the impressions each one provides.
SELF–CARE
Pampering products are rapidly growing in popularity and show end-users they're valued by the company that provided them.
COMPETITIVE EDGE
Clients can differentiate themselves from their competitors by providing new items that stand out from others available in the industry at a price point they can afford.
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