While the world of advertising is changing, that also means new opportunities are arising to take advantage of. For instance, with social distancing orders in place, direct mail has become an increasingly popular vehicle for delivering promos and marketing messages. Tap into the need with small and lightweight products that can be easily shipped in the mail without extra fees caused by exceeding size or weight limits. You'll help clients reach customers in their homes while securing continued sales for yourself.

Break through the noise by showing your clients something new and unexpected. Not only will this lift spirits, it will also get them excited to embark on a new advertising initiative with you. If you're not sure where to start, talk to your supplier partners about their latest offerings, then highlight the latest and greatest styles in your next sales call.

Even as businesses return to regular operations, it's likely they'll either have limited marketing spend to work with or will be wary of placing large orders right away. Ease their concerns and help them feel comfortable investing in promos with budget-friendly products that promise many impressions. Complete the sale by highlighting all the in-demand features they can still take advantage of with their cost-effective items. It's a win for everyone.

If some of your clients aren't ready to order right now, it's OK. Show them you're supportive of their business needs and ready to assist them in the future with a friendly check-in. Include a small promo item with your touchpoint to make your message even more effective. The result? Clients receive a free gift, which creates a closer relationship, as well as a sneak peek of products they could be buying from you.