4 Profitable Prospects for Spring Apparel Sales
Spring is right around the corner and you know what that means: new spring styles from ASI supplier Next Level Apparel! Get ready to start the season strong by presenting new and trendy clothing to the customers most likely to purchase.
NEW Spring
2023 Style:
Women’s Cotton T-Shirt
(3910)
Opens in a new window.Thoughtfully designed with a relaxed fit, this style offers comfort and mobility while keeping a flattering, feminine shape.
NEW Spring
2023 Style:
Women's CVC Relaxed
T-Shirt (6600)
Opens in a new window.Gentle contouring meets relaxed construction in this comfortable and cost-effective CVC T-shirt.
NEW Spring
2023 Style:
Women’s Festival
Cropped Tank (5083)
Opens in a new window.Featuring a modest crop length and a set-in collar, this soft and lightweight piece gives wearers a clean, yet relaxed look.
Accompanying
Unisex Style:
Unisex Cotton T-Shirt
(3600)
Opens in a new window.Meet the ultimate classic tee. Inspired by the casual-cool vibe from California, this crowd-pleaser always makes a great sell.
Accompanying
Unisex Style:
Unisex CVC T-Shirt
(6210)
Opens in a new window.A trendy retail cut, superior softness and excellent breathability make this style NLA’s #1 best-selling tee.
Accompanying
Unisex Style:
Unisex Festival T-Shirt
(6200)
Opens in a new window.Ideal for sublimation printing, this durable and comfortable tee is the perfect choice for clients seeking vibrant, full-color graphics.
Prospect #1: Education
As the biggest market for promo products per the Counselor 2022 State of the Industry report, it’s no surprise education is a top prospect for apparel sales. Remind your clients how this sector often serves young demographics who care about the latest fashion trends. By presenting these customers new styles from a fashion-forward premium blanks supplier like NLA, you can stand out with your offerings and win their trust for future business down the road.
Next Level Project Opportunities
Teacher Appreciation Week
(May 8 – May 12)
It’s not only students that want on-trend apparel! Talk to daycares, public schools and colleges about their staff appreciation needs. Nothing says “thank you for your work” like gifting fashionable pieces teachers, professors and aids will actually want to wear.
Spring sports programs and booster clubs
Warmer spring weather means athletes can get back outside for practices and games. Lightweight and breathable tees and tanks are perfect for training during workouts, as well as giving out or selling as spiritwear for fans to rock at the games.
Greek life philanthropic
events
Sororities and fraternities host many fundraising events in the spring, such as dance marathons, car washes or volleyball tournaments. Keep these college students feeling as cool as they look with flattering fits and modest crops that even the executive board will approve of.
Prospect #2: Nonprofits
Spring is the season where fundraising and awareness events kick into high gear, as outdoor activities allow the greatest visibility for important causes. Because many of these events will take place outside, it’s important to present light and airy styles that will keep volunteers comfortable all day long. Don’t underestimate the importance of fashion-forward apparel for fundraising initiatives either. A sleek, modern look will represent your client’s cause well, which can result in more donations and volunteers down the road.
Next Level Project Opportunities
Earth Day environmental cleanup events (April 22)
End-users will be more likely to sign up for Earth Day events if they know they’ll get a fashionable T-shirt for participating. Not only that, every time they wear their shirt after the project is over, they’ll spread an eco-conscious message simply by walking around town.
Charity runs and walk-a-thons
There are tons of opportunities to sell promo apparel for these outdoor events. Along with presenting new spring styles to the event organizers, you can also secure orders with individual teams seeking matching shirts to wear while they run or walk.
Animal shelter adoption events
Make sure volunteers have designated shirts to wear during adoption events so potential adopters can clearly see who they need to speak to in order to take their new furry friend home. These organizations can also give out free T-shirts to incentivize attendees to consider either volunteering or fostering.
Prospect #3: Healthcare
Healthcare is the second biggest market for promo products per the Counselor 2022 State of the Industry report. Even better, this sector covers an expansive variety of businesses, from hospitals, doctor’s offices, private practices, surgery centers and more. These customers are always looking for ways to give back to their dedicated medical professionals. On-trend apparel that keeps them comfortable during long shifts will accomplish exactly that. Ask these clients about spring events they have coming up on their calendar, as each one is an opportunity to thank employees while also increasing awareness about their unique practice.
Next Level Project Opportunities
National Nurses Week
(May 6 - May 12)
Nurses are the backbone of the healthcare industry and these hard-working professionals often go without recognition throughout the year. Suggest your clients change that once and for all by gifting nurses soft and cozy tops they can wear on the job under scrubs or at home while they get some much-deserved relaxation.
Healthcare conferences
It’s important for employees to look professional at conferences without sacrificing their comfort, as these events typically have long hours and can go on for multiple days. NLA’s new spring styles will ensure both of these goals are met. Best of all, these pieces are durable enough to be worn after conference season is through.
Blood donation events
Because fewer people donate blood during the holidays, there’s an increased need for blood donations in the beginning of the year. Help these important groups host successful events and spread the word on how donating blood saves lives with stylish apparel that feels as good as it looks.
Prospect #4: Corporate
Businesses want to start the year strong in order to hit their quarterly and yearly goals. Trend-focused apparel is a savvy way to inspire staff to do their best while also promoting a strong sense of community and culture in the workplace. Emphasize to your clients the importance of the “casual” in “business casual”. With the rise of remote and hybrid business models, employees now prefer more laid-back pieces to formal workwear. NLA’s new spring styles combine comfort and quality for an office-approved look that’s also relaxed enough to wear at home.
Next Level Project Opportunities
National Employee Health and Fitness Day (May 19)
Healthy employees are happy employees! Recommend your corporate clients encourage their staff to stay active by hosting a health and fitness day outside in the spring. NLA’s tees and tanks will keep them cool, plus they come in a wide range of shades to represent any business’s brand colors.
Trade shows and conventions
Did you even go to a trade show if you didn’t get a free T-shirt to show for it? There are multiple sales opportunities here: the event organizers themselves, sponsors of the event and then companies hosting booths during the event. Staff and volunteers will need tees and tanks to wear as uniforms, while NLA’s CVC offerings make affordable yet fashionable giveaways for attendees to take home.
Team-bonding excursions
A great company culture is one of the best ways to retain employees and motivate them each day. Ask your clients if they have any team-bonding events planned. If not, recommend they start! They can invest in apparel in their company colors, or purchase different shades to designate different departments, which is recommended if their event includes competitions and games.